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Start the new year off right!

Updated: Dec 23, 2022

Focus on what is your brands point of difference and what makes your different. What do you do better than other brands? Retailers always want to know who are your consumers and if by stocking your brand on their shelves will your products help them build category sales. One of the keys to success is having the ability and the funding to build both trial and awareness. Your job really starts after you get placed on the retailers shelves by creating consumer pull.

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When I started selling we had no slotting and very little trade spending, we marketed using pull strategies using coupons, tv, print and radio to build trial and awareness. We occasionally had an off

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